Electrolux took a bold new stance in 2017, opting to revolutionize the way they talked about their brand and how they looked. Introducing FashionCare.

Client: Electrolux S.E.A. | Agency: Ogilvy Singapore
ECD: Mark Brown
Copywriters: Satyen Rao, Winona Wee
Art Directors: Dee Reyes, Melissa Ho

Effie APAC 2018 Gold — Brand Revitalisation
Pocket TVCs
We also created two pocket TVCs for the campaign, one vertical for a fully optimised and immersive
mobile-viewing experience, and the other a more traditional horizontal format..
We also created 2 different carousels for AB testing in seperate markets.
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